your website, blog, and social media outlets, professional partners, content syndication, and guest blogging, you can spread your expertise to new audiences. And that is the main goal of content marketing. By educating target audiences and addressing their challenges through content, you'll build credibility and visibility that will ultimately lead to new business and growth. social mediaIt's a fact: social networks are a key factor in the growth of B2B companies. It's a critical channel not only for connecting with people in the market and participating in industry conversations, but also for sharing your content and driving engagement with your employee email list audience. As we discussed earlier, a more mature social media environment means new challenges and drives the need for new rules. In order to leverage the benefits of social media, IT services companies must learn how to do it effectively. At its best, social media is an environment to demonstrate your industry leadership while interacting with other expert content and sharing your own. With the six strategies above, your business will be well positioned for IT marketing success. Do you have any thoughts on the trends reshaping the technology services market? We'd love to hear your views in the comments. Additional Resources:Our lead generation website guide details how your business can generate qualified leads with its website.Make sure your website and content are found online