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mahfuj Cr7
Aug 01, 2022
In DIY Forum
During my in-depth visit to Midu, the author thought about the following questions: Does the user of Midu have a high enough overlap with the users of paid novels? What is the user portrait of MiRead products? Can MiRead's advertising model really be accepted by users? What is the real life of Mi Reading? This article will answer these questions. Core point: 1. The users are fully quantified, not the "small town youth" you imagined: The service provided by the product is "a pastime". Anyone who has time and interest in novel reading may become a user of MiRead. The first scene of 95% of users opening MiRead is "when they are bored". 2. The coincidence of free and paid users is higher than expected: More than 60% of the users in the survey user sample have used paid novel reading software, so the free novel platform is actually seizing the users who pay for reading, or filtering and attracting those users who are not very loyal. 3. Relying on advertising to attract new people, and relying on content phone number list retention, AI recommendation books are of great help to the duration: External advertising is the main growth strategy. At present, Qutoutiao has relatively little imported traffic. Whether the content attracts users’ likes or not is the fundamental of retention. Midu’s AI algorithm recommendation, which is rare in the novel industry, can still solve the problem of “book shortage” for many users. . 4. Compared with advertisements, free users are more concerned about whether there are garbled characters and product freezes when reading: Users can distinguish the priority of their own needs, and advertisements that do not affect their reading needs are acceptable. As long as there are no garbled characters when reading novels, no freezes, no flashbacks, and faster content acquisition, it is not a problem to watch 200 advertisements a day. 5. There will be a long-term competitive coexistence model between the paid model and the free model in the future: Paid online articles represented by Yuewen will gradually develop towards the route of IP
In-depth interviews with 100 MiRead users to find MiRead's product content media
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mahfuj Cr7

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