Recently, another cross-border marketing incident has attracted the Number List attention of shit shoveling officials.
According to reports, VETRESKA, a new domestic pet lifestyle brand, has joined hands with KFC, the world's leading fast food chain brand, to launch a joint limited edition "KFC x Weika Cat Catching Bucket".
Speaking of "buckets", the appearance of this joint cat-scratching bucket refers to the red and white KFC family buckets, and the uncarded brand elements such as "cactus" are added to the bucket lid. In terms of shape design, the overall size of the cat claw bucket can accommodate multiple cats, the corrugated paper material used can be scratched by cats, and there are layers in the bucket.
This cat's claw bucket itself is good enough, and it is also a joint model of KFC. It was limited to 1,800 sets at the time of release, and it was snapped up within 2 hours.
In addition, the reason why it is called a cutting-edge pet lifestyle brand is that VETRESKA will always have a halo and continuous marketing actions in the pet industry in the future.
In August last year, after the official announcement that Luhan became its first brand global spokesperson, Luhan also appeared in the Weika live broadcast room during Double 11, and the cumulative number of viewers reached 550,000, and he immediately appeared on the Tmall brand trendy favorite list. Double No. 1 on the Hourly List, and later set the highest single-day transaction record during the Double 11 period; in addition to Luhan, Gu Ailing, Song Zuer and other first-line star artists, Fil Xiaobai, Chu Yitian and other KOLs have also become the partners of Weicard, making Weicard a success. Keep breaking the circle.
In the early days of its establishment, Weika's main business was pet supplies, and has launched popular products in the industry such as soilless cat grass, cactus cat climbing frame, watermelon cat litter box and so on. After several rounds of financing, Weika also entered the main food track, and launched Weika imported cat food from New Zealand to expand the product matrix.
The uncarded product line actually reflects the pattern of the domestic pet industry: pet food accounts for more than half of the overall pet market due to its more rigid demand and high consumption frequency. It is a higher-capacity track. In recent years The growth rate has slowed down; while pet supplies represented by leashes, cat litter, cat litter, and cat scratching boards, as non-essential options, have grown by more than 30% in the past three years.
In fact, in foreign countries, pet supplies have already become the landing battle of major luxury brands. As early as 1931, Louis Vuitton began to design "luggage" for pets: a ventilated door curtain, a removable lining, this product solution is now standard in pet handbags.