When you scan the headlines today, most of the employee contact list stories are dominated by millennials. What are millennials doing? why do they do it? The focus has been on this younger generation for so long that millennials aren't really that young anymore. Millennials were born between 1981 and 1996, which means that even the youngest millennials have graduated from college and are working, getting married and having children. So who comes next? Generation Z. Gen Z represents people born between 1997 and 2015. Marketing to Gen Z no longer means you create toys for kids and promote your brand to employee contact list four-year-olds.
The first members of Generation Z are finishing their college careers and are ready to take on the purchasing power that comes with adulthood. Here's what you need to know about Gen Z if your brand plans to market and sell them. A quick look at Gen Z Before you can start marketing to Gen Z, you need to know the people you're trying to employee contact list connect with. It's easy to get sucked into a "kids these days" mentality, where you assume the younger generation relies on Snapchat to employee contact list communicate and can't search from their phones, but Gen Z might surprise you. At the very least, they should not be ignored. This generation has already contributed $44 billion to the.
US economy and its strength will only grow. Gen Z in the workplace is entrepreneurial. About 72% of high school students say they would like to employee contact list start a business one day, compared to 64% of college students. They are digital but prefer face-to employee contact list face communication. More than 70% say they prefer face-to-face communication at work. Members of Generation Z believe in equality. Not only are these members of society being heard on social media, but they are speaking out about how underrepresented groups like the Black and LGBTQ+ communities should be treated equally. Generation Z still uses email.